PartyCasino History: From 1997 Starluck to McLaren F1 Partner
PartyCasino is one of the oldest and most trusted names in online gambling, first launching in 1997 under the name Starluck Casino before being relaunched in 2006 as a fully integrated platform. It was created by Ruth Parasol through iGlobal Media and quickly became one of the first successful online casinos in the late 1990s, offering real-money gaming to players around the world.
The brand grew fast, launching PartyPoker in 2001 and PartyBingo in 2003, which turned it into a multi-product gaming group. By 2005, its parent company PartyGaming was listed on the London Stock Exchange with a valuation of £4.64 billion, and it even joined the FTSE 100 Index, showing how strong the online gambling industry had become just a few years after Starluck Casino launched.
In 2011, a major change happened when bwin Interactive Entertainment AG and PartyGaming PLC merged to create the world’s largest listed online gaming company at that time. This merger brought together two powerful brands and helped PartyCasino expand into more markets, while the group later became part of Gaming VC Holdings (GVC), which would rebrand as Entain PLC in 2020.
A big update came in June 2017 when PartyCasino relaunched with a completely new look and feel, replacing its old cartoon-style design with photo-realistic images, lens flare lighting effects, and a modern two-colour logo. Leeds-based ad agency Home helped create this fresh design, which made the site look more professional and appealing to today’s players.
Today, PartyCasino offers more than 500 games, including blackjack, roulette, online slots, and live dealer tables from top providers like IGT, Novomatic, NetEnt, Microgaming, Evolution, and BetSoft. The brand is now part of Entain PLC, one of the world’s biggest sports betting and gaming groups, and it serves players in many countries including the UK, Malta, Germany, Spain, Italy, and Belgium under proper gaming licenses.
In 2021, PartyCasino became even more well-known when McLaren Racing announced a multi-year partnership with Entain brands, including PartyCasino and PartyPoker. The partnership was officially launched at the 2021 Monaco Grand Prix on May 23, bringing the brand into the world of professional motorsport and reaching a new audience of sports fans.
From its start as Starluck Casino in 1997 to becoming a leading global casino brand under Entain, PartyCasino has stayed strong for nearly 30 years by keeping up with new technology, expanding its game library, and building trust with players. Its long history, big game selection, and partnerships with famous brands like McLaren show why it remains a top choice for online casino players in Canada and around the world.
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